Identity Design

  • The Custom Crust

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    Kaylynn O’Neal

    The challenge for this faux brand was showing people that this wasn’t a standard pizza joint, but a place designed specifically for those with dietary needs. The solution was a complete brand package built around this core idea.I created the entire brand identity, designed an easy-to-read menu that clearly highlights the different custom crusts, and…

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  • RainBoba

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    Kaylynn O’Neal

    The challenge for the spec brand RainBoba was breaking into the busy ready-to-drink market. They needed to look fresh and convenient. The solution started with creating a logo that felt fun and trustworthy, paired with bright colors to suggest both freshness and flavor. I then designed packaging to clearly show what was inside and use…

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