Branding

  • The Custom Crust

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    Kaylynn O’Neal

    The challenge for this faux brand was showing people that this wasn’t a standard pizza joint, but a place designed specifically for those with dietary needs. The solution was a complete brand package built around this core idea.I created the entire brand identity, designed an easy-to-read menu that clearly highlights the different custom crusts, and…

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  • Barter N’ Trade

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    Kaylynn O’Neal

    The goal for this project was to build a complete and recognizable brand from the ground up. Since the market was just starting, it needed a look that was appealing and made the community feel excited. The solution involved firstdesigning a cohesive brand identity that suggested fresh, local goods and a friendly atmosphere. I developed…

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  • Redeemer Christian School

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    Kaylynn O’Neal

    RCS had an outdated logo that looked tired and didn’t work well when used on various platforms. The main challenge was to update the logo to feel similar yet refined. The solution was a complete brand update. I designed a cleaned main logo and then created a set of different versions. To make sure everyone…

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