RCS had an outdated logo that looked tired and didn’t work well when used on various platforms. The main challenge was to update the logo to feel similar yet refined. The solution was a complete brand update. I designed a cleaned main logo and then created a set of different versions. To make sure everyone at the school used the new look correctly, I put together a detailed brand style guide that explained the correct colors, fonts, and how to use the logo. I also designed a full set of stationery items to show the new brand in action. The outcome is a unified, professional look for the school that makes them look as good as their education is.
Skills: Logo Design, Branding & Identity Design Iteration and Client Communication
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