The main challenge was to design a cohesive brand for the Phoenix Film Festival’s VIP experience that would make people feel like they were getting exclusive, high-value access. To make the experience feel sophisticated and
memorable, the solution involved creating a new, VIP-specific logo with a visual style inspired by vintage Hollywood glamour. I designed a unique poster and a collection of six swag bag items, all using the new look. Finally, I created
social media ads for platforms, along with large out-of-home (OOH) billboards. The outcome was a complete design package to boost the perception of the pass as a premium ticket.
Skills: Brand Identity Design, Logo Development, Target Audience Analysis, Poster Design, Product/Swag Design, Advertising Design, and Visual Storytelling
My work in progress sketches for VIP posters inspired by vintage but well-known movie posters
with a posterized styled look.
VIP Poster Series
This is a series of three poster designs created as special VIP giveaway items for the Phoenix Film Festival. The goal was to advertise the VIP passes and the festival itself. These designs use a posterized effect (a simplified look with flat blocks of color) and are based on original movie posters from famous old films. They offer a unique, collectible item to people who purchased VIP passes.
Outdoor (OOH) Billboard Ads
Billboard Advertisements created to promote the Phoenix Film Festival and its VIP pass program. The designs use bold, minimal text and high contrast to ensure the message is clear and effective for drivers.
Instagram Social Media Ads
These images show three social media advertisements specifically designed for Instagram. The goal of this digital campaign was to advertise the Phoenix Film Festival, especially the VIP passes, to a wide audience on social
media. The designs are eye-catching, featuring key dates, the festival logo, and product shots (like the VIP lanyard and a branded popcorn cup) to make the festival experience look exciting.
Image: Instagram Mockup
Caption: Lights, Camera, VIP!
The Phoenix Film Festival VIP experience is calling your name. Get ready for red carpet
treatment and unforgettable movie moments. #PhoenixFilmFest #VIP #PFFVIP
Facebook Social Media Ads
These images show three social media advertisements specifically designed for Facebook. This part of the digital campaign aimed to reach a broad audience on Facebook with clear and strong calls to action. The ads promote the Phoenix Film Festival’s dates and highlight the benefits of the VIP passes (like access to ticket exclusives and meet-and-greets), using design styles that match the overall festival branding.
Image: Facebook Mockup
Caption: Get ready for the ultimate movie experience! The Phoenix Film Festival VIP
passes are your ticket to exclusive premieres, meet-and-greets, and more.
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