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The goal for this project was to build a complete and recognizable brand from the ground up. Since the market was just starting, it needed a look that was appealing and made the community feel excited. The solution involved firstdesigning a cohesive brand identity that suggested fresh, local goods and a friendly atmosphere. I developed…
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The main challenge was to design a cohesive brand for the Phoenix Film Festival’s VIP experience that would make people feel like they were getting exclusive, high-value access. To make the experience feel sophisticated andmemorable, the solution involved creating a new, VIP-specific logo with a visual style inspired by vintage Hollywood glamour. I designed a…
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RainBoba
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The challenge for the spec brand RainBoba was breaking into the busy ready-to-drink market. They needed to look fresh and convenient. The solution started with creating a logo that felt fun and trustworthy, paired with bright colors to suggest both freshness and flavor. I then designed packaging to clearly show what was inside and use…
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RCS had an outdated logo that looked tired and didn’t work well when used on various platforms. The main challenge was to update the logo to feel similar yet refined. The solution was a complete brand update. I designed a cleaned main logo and then created a set of different versions. To make sure everyone…