The challenge for the spec brand RainBoba was breaking into the busy ready-to-drink market. They needed to look fresh and convenient. The solution started with creating a logo that felt fun and trustworthy, paired with bright colors to suggest both freshness and flavor. I then designed packaging to clearly show what was inside and use visuals that stood out on a store shelf, making the brand appealing to people looking for an easy treat. To get the word out, I created a set of print ads and social media posts. The overall outcome is a complete, well-rounded brand identity that connects with customers’ desire for a high-quality product that also gives back.
Skills: Logo Design, Brand Strategy & Identity, Packaging Design, Advertising Design (for print and social media) and Visual Storytelling
The final can designs use bright colors and clear flavor indicators to make the product stand out on the shelf, matching the fun and trustworthy brand identity.
Secondary Packaging: Cardboard Cases
This design shows the final mockup of the cardboard cases (secondary packaging) used to ship and display multiple cans of RainBoba tea. The cases were designed to be both strong for shipping and visually appealing for stacking in stores. The design is simple and uses the brand’s key colors to clearly identify the flavor inside, even when the cans are in the case.
Digital Ad Campaign
These images show three social media advertisements specifically designed for platforms like Instagram to showcase the three flavors and promote the brand’s fun, refreshing identity to an online audience.
Outdoor (OOH) and Print Advertising
These designs adapt the can packaging to large posters and
smaller print ads, focusing on the distinct flavors to advertise
the new ready-to-drink product in public spaces.
Outdoor (OOH)
A mockup shows a poster advertising the Vanilla flavor, designed to be
hung up in a sidewalk frame or sign holder. The large, clean image of the can helps quickly advertise the product to people walking by.
Print Ads
These ads focus on the individual flavors (Brown Sugar and Matcha), using fun
text and close-ups of the cans. These would be used in magazines, newspapers, or other print materials.
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