RCS had an outdated logo that looked tired and didn’t work well when used on various platforms. The main challenge was to update the logo to feel similar yet refined. The solution was a complete brand update. I designed a cleaned main logo and then created a set of different versions. To make sure everyone at the school used the new look correctly, I put together a detailed brand style guide that explained the correct colors, fonts, and how to use the logo. I also designed a full set of stationery items to show the new brand in action. The outcome is a unified, professional look for the school that makes them look as good as their education is.
Skills: Logo Design, Branding & Identity Design Iteration and Client Communication
Original Logo (Before):
This is the outdated logo design for Redeemer Christian School. Its complex details caused issues with clarity and consistency when used on different digital and print materials.
Redesigned Logo (After):
This is the final, refined logo created for Redeemer Christian School. The design is cleaner and more professional, providing a unified look that is easily adapted across all the school’s various platforms and materials.
Brand Style Guide
This detailed Brand Style Guide ensures consistency across all platforms, establishing the school’s authoritative, traditional, and scholarly identity through strict rules for logo, color, and typeface usage.
Official Stationery Mockup:
Design for the Redeemer Christian School letterhead and envelope, applying the new, refined brand identity to create a professional and unified appearance for all formal communications.
Social Media Brand Integration Mockup
This image is a mockup of the Redeemer Christian School Facebook page, demonstrating the successful integration of the newly redesigned brand identity into a major social media platform. The new, clean logo is used for the profile picture and is displayed prominently in the cover photo, reinforcing the professional and unified brand look across digital communication channels.
Student Uniform Design:
This design uses the newly redesigned logo on a professional polo shirt, reinforcing the school’s brand identity and creating a cohesive look for all students.
Staff ID Card & Lanyard Design:
This item uses the new logo and brand colors to create a professional ID system, and easy recognition for all school staff.
Thank You Card Design
This image displays the design for the official Thank You Card. This card is used by the school administration and faculty to express appreciation. It features the new logo and brand colors prominently on the outside, and a simple, professional layout on the inside for a handwritten note. It ensures that even small, personal gestures maintain brand consistency and professionalism.
Notepad/Memo Pad Design: This stationery piece uses a clean layout with the school’s branding, ensuring consistency for internal communications and everyday office use.
Business Card Design:
A professional design for the Principal, applying the new logo and brand typography to a clean, easy-to-read, external-facing print asset.
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