The goal for this project was to build a complete and recognizable brand from the ground up. Since the market was just starting, it needed a look that was appealing and made the community feel excited. The solution involved first
designing a cohesive brand identity that suggested fresh, local goods and a friendly atmosphere. I developed a complete set of marketing and informational materials to support the launch. This included a main banner and web
ads to capture attention, a professional business card for networking, and a trifold brochure to explain what the market has to offer. I also created a direct mailer to reach people right in their homes.
Skills: Brand Identity Design, Logo Concept & Development, Print Design, Advertising Design, Layout and Typography
This Print Ad was designed to be displayed in community areas to attract new visitors.
Business Card Design
This design is for a business card, which is small enough for people to easily carry and share. The cards were meant to be placed on the market’s main tables and left in local spots like coffee shops to encourage word-of-mouth promotion among friends and family.
Direct Mailer Design
This piece is a direct mailer designed to be sent to people in the neighborhoods near the farmers’ market. Its main goal is to introduce the event and get people interested in attending.
Web Advertisements
These images show digital banner ads placed on a local food blogger’s website,
“Around My Family Table.” This placement targets people already interested in cooking and local food, which helps drive traffic and interest to the farmers’ market. The ads are designed to stand out on the blog page and lead users directly to the market’s information.
Trifold Handout design
This detailed brochure was created to be given out to potential
customers, providing a comprehensive overview of the farmers’ market, its mission, and all necessary event details.
Large Event Banner design intended to be displayed at the farmers’ market location. The banner serves as a key piece of visual branding and is highly visible to people attending the event.
Instagram Advertisements
This page features a set of Instagram content designs created to promote the Barter & Trade Farmers’ Market to a local, online audience. The campaign uses clean, colorful photography and simple graphics to highlight the freshness, community, and variety available at the market.
Produce Spotlight Ad. Designed to be visually appealing, this post focuses on the freshness and quality of the seasonal produce available at the Barter & Trade Farmers’ Market, driving interest in the current offerings.
Market Information Post. This content clearly communicates the market schedule (Dates, Time, Location), ensuring the local community has the necessary information to plan their visit.
Community & Lifestyle Post. Designed to promote the atmosphere of the event, this post showcases the social and community-driven aspects of the
Barter & Trade Farmers’ Market.
Facebook Advertisements
This section displays three Facebook advertisements created for the Barter & Trade
Farmers’ Market. The Facebook campaign is designed to reach a broader, older audience in the local community, promoting the market as a weekly destination for fresh goods and family fun.
Direct Promotional Ad. Designed for immediate impact, this ad clearly features the market’s hours, location, and key branding to serve as a fast and effective reminder for local customers.
Location-Focused Facebook Ad. This sponsored post promotes the market’s schedule (Every Sunday, 6 AM – 4 PM) and uses an embedded map to provide
customers with instant directions and location confirmation for the Mesa Convention Center Parking Lot.
Major Announcement Ad. This ad is used to broadcast important updates or large-scale promotional events, using bold, high-impact messaging to ensure
the news stands out in the customer’s feed.
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